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Base Backpackers is a leader in online and e-commerce technology in the Asia Pacific region. The company has built a number of cutting edge online technologies that have guaranteed expansion of the brand and have set it as one of the more prominent backpacker organisations currently in operation. Base is now looking to release its unique online booking engine technology to other industry brands that are looking to boost direct online revenue.
Since launching the booking engine in January of 2009, direct website conversion ratios to this website have doubled and now consistently sit well above industry averages. The technology has been developed around a principle and a formula that guarantees to maximise direct online bookings. Base will also offer tips and advice about online strategy as part of this package as the funnel to the booking engine is often just as critical as the booking engine itself.
Thomas Clark – Director of Marketing
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